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The company\u2019s new breading system maintains chicken texture for take-out and delivery orders <\/em><\/p>\n OAKWOOD, GA. (April 2, 2024) \u2013<\/strong> Wayne-Sanderson Farms is unveiling the ultimate crisp with the launch of \u201cKosmic Krunch,\u201d a new product line that utilizes a proprietary breading system for chicken chunks, tenders and strips to retain a crunchy texture for an extended amount of time. With nearly 70 percent of consumers ordering food online, and more than 50 percent of restaurants and food establishments offering delivery, Kosmic Krunch was developed as a solution to breaded chicken losing its signature crunch during transit.<\/p>\n As the nation\u2019s third-largest poultry producer, the product development and marketing teams at Wayne-Sanderson Farms spent the last year working with its customers to develop this innovative breading system at the company\u2019s state-of-the-art Customer Innovation Center and test kitchen in Decatur, Alabama.<\/p>\n \u201cWith so many consumers turning to online and take-out, this is a huge development for our restaurant and food service operator customers,\u201d said Keri Hart, Wayne-Sanderson Farms Marketing Brand Manager. \u201cKeeping breading crisp and ready to serve is always a concern, particularly for take-out and delivery, and Kosmic Krunch provides both a solution and opportunity to expand menu options to deliver an unmatched experience for consumers.\u201d<\/p>\n From traditional frying to impingement cooking, and even pizza ovens, Kosmic Krunch products are designed to cover the spectrum of preparation methods. With texture, sizing, finish, and flavor consistently maintained across both whole muscle and formed products, the new line expands menu options for operators who can serve popular chicken entr\u00e9es with confidence in the crunch, even when dipped or drenched with custom sauces. Kosmic Krunch also provides a solution for other applications, including catering, events or buffets, concessions, deli, or convenience stores.<\/p>\n \u201cWe are not just producing chicken, we are helping our customers deliver the highest-quality product,\u201d said Wayne-Sanderson Farms Corporate Chef Beau Batchelor. \u201cKosmic Krunch\u2019s proprietary breading system ensures the quality and consistency of breaded chicken products, and provides our restaurant and food service operators with confidence in the integrity of their dishes\u2014no matter where they are being consumed.\u201d<\/p>\n Both par-fried and fully-cooked Kosmic Krunch options in whole muscle and formed chicken product are available now, and the company is offering discounts, rebates, marketing support and special sales incentives to promote this new line.<\/p>\n For more information about Kosmic Krunch, please contact Wayne-Sanderson Farms at 800-392-0844.<\/p>\n